Step It Up Moisturizing Shampoo

$16.99

If you’ve ever skipped a workout because you didn’t want to deal with wash day...
If your curls have been left dry and frizzy from shampoos that promised "clean" but delivered chaos...
If your coils crave a deep clean but fear the strip...

You’re not alone—and we made Step It Up Moisturizing Shampoo for you.

This isn’t your average shampoo. Step It Up is a clean, curl-safe formula made to gently remove buildup, sweat, and impurities from textured hair—without compromising definition, moisture, or bounce.

Key Ingredients:

Chamomile Extract – Calms the scalp and soothes post-workout irritation.
Rosemary Extract – Invigorates the roots and promotes a healthy scalp environment.
Hops Extract – A rich source of antioxidants to support strong, resilient textured hair.

Why your curls, coils + scalp will love it

Your textured hair works overtime—between workouts, protective styles, and everything life throws your way. Our Step It Up Moisturizing Shampoo resets your scalp and strands with a gentle lather that rinses clean but never harsh. Say goodbye to post-wash frizz and hello to refreshed, defined curls and coils that feel as strong as you are.

Free-from list (Our Clean Curl Promise)

🚫 No Harsh Sulfates
🚫 No Silicones
🚫 No Parabens
🚫 No Phthalates
🚫 No DEA
🚫 No Artificial Dyes

Safe for curls, coils, waves—and your peace of mind.

How to use

Apply to wet hair and gently massage into the scalp using your fingertips. Focus on the roots to lift buildup, sweat, and excess oils. Rinse thoroughly. Follow with your favorite Striking + Strong conditioner to seal in moisture and enhance your curl pattern. Use weekly or as needed.

Perfect for

✅ Curly, coily, and wavy textures
✅ Women with active lifestyles who sweat often
✅ Post-gym wash days and scalp reset moments
✅ Textured hair that needs a clean start, not a setback

99 in stock

Size: 8 oz.

8 oz.

Orders over $50 ship free
30 day returns

Fragrance

A custom scent created by The Fragrance House.

Step It Up Shampoo has a combo of cedarwood and citrus. The citrus is the stronger note.

Ingredients

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide DIPA, Polysorbate 20, Glycerin, PEG-40 Hydrogenated Castor Oil, Ceteareth-60 Myristyl Glycol, Polyquaternum -10, Butylene Glycol, Polyquaternium-7, Hydroxyethylcellulose, Menthol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Humulus Lupulus (Hops) Extract , Chamomilla Recutita (Matricaria) Flower Extract, Fragrance, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Tetrasodium Glutamate Diacetate, Citric Acid

I love this product. I’ve used it for my little girls and myself. Definitely notice A LOT less breakages. I use not just the shampoo but also the conditioner. This line was talked about in a chat on instagram about finding a more natural chemical free product. I took a chance and I’m glad I did. Will be buying more. I will have to post a picture next time.

The latherrrrr is the star of the show for me! Reminds me of Cream of Nature (IYKYK). Leaves my scalp feeling super clean but does not dry out my curls. ?? Looking forward to trying their micellar shampoo next!Works great on my tighter curlsss??This conditionerrrrrrrrrr 1) It has great SLIP for detangling 2) love the cooling effect (feels like a whisper in my scalp haha) 3) it actually leaves my hair feeling moisturized AFTER I rinse it out 4) love the consistency (not too thick, not too thin) It’s been a staple in my wash routine for a while.

Light, but effective

With the shampoo, a little bit goes a long way. I love the smell of the product. It has definitely helped my curls look better. When I first tried it, I thought I needed a haircut to help my curls. Within a few washes, that all changed. The curls had never looked better. I ended up waiting two more months before that cut.

As someone who works out 5-6 times/week and has very curly hair, I am so thankful to have discovered Striking + Strong. The Step It Up shampoo is so effective, it leaves my hair and scalp feeling clean but not dry or stripped of all moisture. You also don’t need much product to work up a lather. I love to follow up my shampoo with the Cool It Down Conditioner as well. Definitely rate it 5 stars and if you’re on the fence, you won’t regret purchasing!

My daughter loves it!

My daughter and I love Striking + Strong products for her hair. The Step It Up Shampoo is perfect for cleansing her scalp without being too harsh (she has psoriasis so it's always important that she gets a really deep clean) and it has great lather for a low-sulfate product. There's a lovely little scalp tingle she likes from the Cool It Down Conditioner and not only does her wet hair feel super soft, her curls are so defined and moisturized once they've dried! They even maintain their definition in between full wash days, which is typically about 2 weeks.

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Step It Up Moisturizing Shampoo