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our ode to you:

the active, curly-haired Woman  

It's time to dedicate to you. Making time for self-care can be difficult, and although you don't always jump for joy at the thought of getting it done, you always know you love yourself a little more at the end of it. Some won't truly understand all that goes into it or why it's such a big deal. "Just go for the run," they say. "You can just wash it later, it's not that big of a deal," they say. But we know. We know there's dedication and craft that goes into these routines, and managing or wanting a healthier, active lifestyle plus having healthy, bouncy, gorgeous, curls is not an easy feat. There's strength in pursuing your own self care, and we see that, and from work out to wash day, we've got you covered.


We're here to encourage you in our own special way. Wavy, curly, and kinky-coily hair is beautiful and our products are especially designed with your hair in mind.


We are Striking + Strong, and so are you.

our promise

from work out to wash day, we've got you covered.

We are a consumer-first, community-minded, woman-owned brand, that believes women with textured, curly, wavy, kinky, and coily hair can live active lifestyles, without sacrificing their hair to do it. We’ve made it our mission to change the narrative that energetic, empowered women of color have to choose between working out, and maintaining healthy looking hair.  


No more either/or, choosing between your self-care, OR healthier hair. Embrace the power of the AND: Active care AND worry-free hair.  

a community-minded approach:

Become an Ambassador

We celebrate real, diverse women, of all shapes and sizes, and at varying stages of their fitness + wellness journeys. Representation Matters. Community Matters. Help us change the narrative that active lifestyles are only for a certain demographic of people, and show that there is beauty + strength in self-care. Become a Striking + Strong ambassador and use your unique voice to help spread our message of active self-care, coupled with healthier hair.

our process  

We’re dedicated to making products that are as dynamic + hardworking as you, with proprietary formulas that use better-for-you ingredients, to help your hair bounce back from workouts in the healthiest way possible.


During our product development process we worked tirelessly to create a line of products that have no: parabens, harsh sulfates, DEA, artificial dyes, silicones, or phthalates; while including clean, nature-based ingredients like rosemary, aloe, sunflower oil and jojoba oil, for the ultimate in hydrating, replenishing, and nourishing results.


Our commitment is to help you achieve your healthiest hair, while you’re actively working on being the healthiest version of yourself.

Our Founder

Tanja Collins has spent over 20 years in leadership roles within Fortune 100 and 500 companies, leading teams in strategy, sales, innovation and customer marketing.


After increasing her workout regimen to manage stress during the height of the pandemic, and struggling to make sure her hair didn’t suffer in the process, Tanja started to experience an all-too-common frustration for women with textured hair: not knowing what to do to maintain her hair’s health between daily workouts, until her next wash day.


When she went looking for ideas and support she realized she wasn’t the only woman with an active lifestyle who was facing this same dilemma. So many women were saying, “I want to be physically active. I want to workout multiple times per week–but what am I going to do with my hair?” This was a common tension within communities of color–those same communities that research was saying were disproportionately affected by COVID due to pre-existing health conditions. And it was creating an environment that discouraged women from actively working on their physical health, because their hair routines weren’t easily tied into their day-to-day lifestyles.


This both broke Tanja’s heart, and inspired her to do something to help the broader community and contribute to a solution. This is how Striking + Strong was born: through passion, purpose and problem-solving. To be a source of encouragement and empowerment for women who want active and healthier lifestyles without sacrificing their hair.

Have questions that are not answered here? Looking for more information on how to make a media inquiry, sponsorship request or propose a collaboration? Click here to find out how you, or your brand, can play an active role in changing the narrative around women of color, wellness, and textured hair.